Performance Marketing Manager
W
WhatnotE-commerce, livestream shopping
RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4–6 years of experience
- Required Skills
- Data Analysis
Requirements
- 4–6 years of experience in performance marketing, growth marketing, or digital media.
- Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budget
- Strong command of key metrics and data analysis to drive campaign outcomes
- Experience creating and iterating on world-class creative that resonates across diverse culture
- Builder mentality that thrives in ambiguity and knows how to drive end to end experimentation with measurement rigor
- Comfortable working cross-functionally with data, finance, engineering, and marketing teams, balancing both strategic and tactical responsibilities
Responsibilities
- Launch and manage emerging digital and offline channels for acquisition
- Build structured testing roadmaps to validate channel fit and measure incremental impact.
- Execute full-funnel tests from creative development, audience segmentation and bid strategy to drive learnings and performance outcomes.
- Help formalize early stage channels into repeatable, scalable playbooks for broader adoption
- Own day-to-day execution and performance monitoring for early stage channels.
- Analyze spend efficiency, conversion rates, and LTV metrics to optimize toward CAC, ROAS, and payback goals.
- Partner with creative teams to continuously iterate on messaging and formats based on data driven feedback loops
- Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported.
- Communicate actionable insights to stakeholders and propose next steps for scaling
- Keep abreast of the latest ad tech, attribution methods, and analytics solutions.
- Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level.
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