Marketing Manager (for DTC/E-Commerce)
USA, US time zone (some flexibility offered)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience
- Required Skills
- LeadershipContent creation
Requirements
- Bachelor’s degree in a relevant field
- 5+ years of experience in brand marketing, with a strong background in direct-to-consumer (DTC) brands
- Proven success in scaling a brand and driving high-growth marketing initiatives
- Strong leadership experience, with the ability to inspire and manage cross-functional teams
- Deep understanding of consumer behavior, brand storytelling, and digital marketing strategies
- Expertise in influencer marketing, social media, content creation, and community engagement
- Experience managing agency relationships, including PR, creative, and media agencies
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies
- Excellent communication skills, with the ability to articulate a clear and compelling brand vision
- Ability to thrive in a fast-paced, entrepreneurial environment with a high level of autonomy and accountability
- Ability to have some overlap with US time zone
Responsibilities
- Develop and execute comprehensive brand strategies to position our website as a leader in the gifting industry.
- Define and maintain brand guidelines, ensuring consistency in messaging, tone, and visual elements across all platforms.
- Partner with our Social Media Manager to create and strategize on compelling, engaging social content.
- Oversee email & SMS copy, website copy, product descriptions, blog posts, social media content, and email newsletters in partnership with cross-functional teams.
- Collaborate with design teams to develop visually appealing assets that align with the brand's aesthetic and values.
- Conduct market research and analyze consumer trends to identify opportunities for brand growth and differentiation.
- Identify and cultivate partnerships with businesses, brands, and organizations to enhance brand visibility and reach new audiences.
- Work with our publicist to identify press and award targets.
- Plan and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and retention.
- Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of branding initiatives and optimize strategies for maximum impact.
- Champion the customer experience by ensuring that all brand touchpoints reflect our commitment to excellence and customer satisfaction.
- Provide guidance and leadership to cross-functional teams, fostering a collaborative and innovative work environment.
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