Director of Marketing
Remote-first flexibility across the United States or CanadaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of experience
- Required Skills
- SalesforceDigital MarketingSaaSA/B testingAsana
Requirements
- 10+ years of experience in marketing leadership roles, ideally within SaaS and product-led growth environments
- Proven success in building and scaling full-funnel marketing strategies across acquisition, retention, and expansion
- Strong experience managing and developing senior-level teams and cross-functional stakeholders
- Demonstrated ability to drive measurable revenue impact through performance marketing and growth initiatives
- Deep understanding of demand generation channels including digital, email, events, webinars, and partnerships
- Strong analytical mindset with experience leveraging user behavior and product data to inform strategy
- Excellent communication and storytelling skills with the ability to influence executive stakeholders
- Experience with marketing and CRM tools such as Marketo, Salesforce, and Asana is a plus
- Highly collaborative, detail-oriented, and capable of managing multiple high-impact priorities in a fast-paced environment
Responsibilities
- Define and execute end-to-end go-to-market and product-led growth strategies focused on acquisition, activation, retention, and expansion
- Own key business outcomes including customer acquisition, conversion rates, LTV, and revenue growth across the funnel
- Identify friction points in the user journey and implement improvements to onboarding, pricing, packaging, and lifecycle engagement
- Lead experimentation initiatives, including A/B testing, geo-testing, and incrementality measurement to optimize performance
- Build and scale lifecycle marketing programs across acquisition, engagement, retention, cross-sell, and partner channels
- Partner closely with Product, Data, and central marketing teams to align roadmap priorities and drive integrated campaigns
- Lead, mentor, and develop a high-performing marketing team across product marketing, growth, and lifecycle functions
- Manage marketing budget allocation with a focus on pipeline impact and measurable ROI
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