Director, Creative Marketing (Lifecycle and Organic Growth)
USFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Digital MarketingCRM
Requirements
- 7+ years of experience in creative marketing, lifecycle marketing, or copywriting-focused growth roles.
- Strong expertise in crafting high-impact copy across CRM, email, SMS, push notifications, and digital marketing channels.
- Proven ability to translate complex or emotionally sensitive topics into clear, engaging, and human-centered messaging.
- Experience working with consumer-facing digital products or high-growth tech companies.
- Strong understanding of organic growth channels, audience engagement, and community dynamics (including platforms like Reddit or similar ecosystems).
- Portfolio demonstrating strong writing craft, storytelling ability, and campaign impact.
- Ability to operate independently in a senior IC role within fast-paced, high-growth environments.
- Strong collaboration skills and ability to influence cross-functional stakeholders, including data-heavy teams.
- Bachelor’s degree or equivalent professional experience.
Responsibilities
- Redefine and elevate customer-facing communications across CRM, email, SMS, and in-app channels, shifting messaging from transactional to emotionally engaging and relationship-driven.
- Develop and own the brand voice and tone across lifecycle and organic marketing surfaces, ensuring consistency, clarity, and emotional resonance.
- Partner closely with product, design, growth, and customer insights teams to translate user pain points and behavioral data into compelling messaging strategies.
- Design and optimize lifecycle campaigns that improve engagement, retention, trust, and long-term customer value.
- Craft copy and messaging frameworks for product launches, feature updates, and customer education initiatives.
- Expand scope into organic growth channels such as social media and community platforms, shaping brand presence and narrative externally.
- Champion storytelling and creative excellence in a highly analytical, performance-focused environment.
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