Creative Lead, Organic Growth & Storytelling
Fully remote flexibility with multiple US and Canadian location optionsFull-TimeLead
Salary135,000 - 185,000 USD per year
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Job Details
- Experience
- 7+ years of experience
- Required Skills
- CRM
Requirements
- 7+ years of experience in creative marketing with a strong focus on organic growth and copywriting
- Proven expertise in writing for consumer-facing brands, particularly in CRM, lifecycle, and social channels
- Exceptional copywriting ability with a portfolio demonstrating strong storytelling, tone development, and creative craft
- Deep understanding of audience development, product positioning, and emotional messaging
- Familiarity with social platforms and community dynamics (including forums such as Reddit)
- Ability to translate complex or technical subjects into simple, engaging, and persuasive communication
- Strong first-principles thinking and ability to work with qualitative insights and user pain points
- Comfortable operating in fast-paced environments and advocating for brand value within data-driven teams
- Bachelor’s degree or equivalent experience
Responsibilities
- Overhaul and elevate customer communication across CRM, email, SMS, and in-app messaging, shifting from transactional to value-driven storytelling
- Define and evolve brand tone of voice across organic surfaces in partnership with leadership, ensuring consistency and emotional resonance
- Translate complex, high-stress topics (e.g., insurance, maintenance, repairs) into clear, engaging, and human-centered copy
- Collaborate with Product, Design, Growth, and Customer Insights teams to align messaging with user needs and behavioral data
- Build trust and engagement through lifecycle campaigns that improve long-term conversion and retention
- Shape and execute organic content initiatives such as social media and community-driven storytelling as scope expands
- Use qualitative insights, user feedback, and behavioral data to inform empathetic, high-performing creative messaging
- Champion creative excellence within a highly analytical, experimentation-driven environment
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