Growth Marketing Lead
M
MLabsFintech
Remote - Fully remote across UK, Europe or onsite in NYC.Full-TimeLead
Salary150,000 - 250,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- At least 2+ years in growth or performance marketing
- Required Skills
- SEO
Requirements
- At least 2+ years in growth or performance marketing, ideally within crypto, consumer fintech, or retail trading platforms.
- Proven track record as a "zero-to-one" operator who has built growth functions from the ground up and moved core business numbers.
- Highly quantitative and comfortable utilizing tools such as GA4, Amplitude, Mixpanel, and various attribution platforms.
- Exceptional writing skills for ad copy, landing pages, creator briefs, and email campaigns.
- Must be crypto-native or an active trader with a deep interest in the onchain trading landscape and perpetual DEXs.
- A self-starter who identifies opportunities and executes experiments independently without requiring extensive oversight.
- Experience in regulated or semi-regulated industries (e.g., iGaming, CFDs, or Crypto) where paid channels face constraints.
- Familiarity with Affiliate or Introducing Broker (IB) programs.
- Experience with "neodistribution" tactics, such as clipping or large-scale creator programs.
- Background at a major brokerage or retail trading platform (e.g., eToro, Robinhood, Revolut, or similar).
Responsibilities
- Maintain full accountability for the top of the funnel, including traffic, signups, funded accounts, and first-trade conversions.
- Identify, test, and scale untapped acquisition channels such as SEO, lifecycle/email, paid social, and regional channels in LATAM, SEA, and MENA.
- Build and manage a trader-focused creator program, overseeing sourcing, negotiation, briefing, and performance measurement across YouTube, TikTok, and Instagram.
- Establish an SEO framework from scratch, including keyword strategy, programmatic pages, educational hubs, and link-building.
- Own the end-to-end user journey—from waitlist to first deposit and long-term retention—utilizing segmentation, triggers, and win-back flows.
- Implement paid acquisition strategies where regulation permits (programmatic, search, native) and maintain a disciplined "fail fast" approach to underperforming campaigns.
- Define core metrics and build dashboards to monitor CAC by channel, funded conversion rates, LTV, and payback periods.
View Full Description & ApplyYou'll be redirected to the employer's site
