Vice President, SEO | Earned Media

J
JellyfishDigital Marketing
Location: Mumbai Workplace: HybridFull-TimeVp
Salary not disclosed
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Job Details

Experience
12+ years of experience
Required Skills
Artificial IntelligenceData scienceSEO

Requirements

  • 12+ years of experience as a deep subject matter expert in SEO, including enterprise SEO strategy, automation, and advanced data-driven methodologies.
  • Proven expertise in pioneering AI Search strategies and GEO (Generative Engine Optimization) to drive visibility within LLMs and generative engines.
  • Hands-on experience using and influencing proprietary marketing technology to drive competitive advantage.
  • Ability to translate complex technical AI and SEO concepts into high-level business strategies for clients and company partners.
  • Experience with cross-channel marketing, collaborating with Paid Media and Data Science to drive unified brand visibility as part of a holistic GEM approach.
  • The ability to structure and price complex SEO and AI-focused engagements for profitability based on technical requirements.
  • Expertise in navigating client growth cycles through expert-led upselling and securing long-term technical partnerships in the AI space.
  • Proficiency in leading high-stakes new business pitches by creating expert-driven narratives around the future of AI search.
  • Experience mentoring junior and senior practitioners, providing high-level strategic guidance and technical career development support in modern search methodologies.
  • Experience leading technical transformation plans and influencing partners at the highest levels through demonstrated expertise in AI and multi-channel strategy.
  • Experience in defining and building SEO operational frameworks that account for the speed and scale of AI-driven search environments.
  • Monitor and evaluate performance against defined indicators and team goals, ensuring a culture of continuous technical innovation.

Responsibilities

  • Architect the long-term SEO capability roadmap, ensuring a deep technical understanding of how AI Search and GEO integrate with wider Earned Media goals.
  • Drive the development of SEO technology partnerships and proprietary tools, ensuring Jellyfish builds and adopts solutions that enhance delivery in an AI-first search landscape.
  • Master and deploy proprietary technology such as Share of Model, using hands-on insights to influence the product roadmap and technical application for Tier 1 clients.
  • Spearhead the creation of SEO learning programs, personally setting the standard for skill development in AI search methodologies and LLM-based optimization.
  • Define and build the global SEO product strategy, directly driving forward innovation through hands-on experimentation with GEO and emerging search behaviors.
  • Increase revenue by partnering with Sales, Client Management, and a range of Capabilities to anchor new business opportunities with deep subject matter expertise in multi-channel organic growth.
  • Lead the strategic execution of capability growth plans, ensuring that SEO remains a technically superior and commercially sustainable offering within the evolving AI ecosystem.
  • Navigate account growth and renewal cycles by providing high-level technical consultancy that secures client retention through future-proofed AI Search strategies.
  • Lead the most critical new business opportunities, architecting compelling proposals and personally designing solutions that prioritize GEO alongside traditional search excellence.
  • Engineer the processes and quality control measures required to maintain consistency and technical excellence in SEO and AI-driven content delivery.
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