Marketing Associate, LATAM
Mexico City / RemoteFull-TimeJunior
Salary not disclosed
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Job Details
- Languages
- Native or fluent Spanish speaker with excellent written and verbal communication in Spanish and English
- Experience
- 1–2 years of experience
- Required Skills
- Business DevelopmentSalesforceMarketingLead GenerationHubSpot
Requirements
- Native or fluent Spanish speaker with excellent written and verbal communication in Spanish and English
- 1–2 years of experience in sales, business development, or marketing roles
- Proven ability to build rapport, conduct discovery, and engage in relationship-based selling
- Ability to work independently in an emerging market while coordinating with U.S.-based teams
- Comfortable traveling 20–30% across LATAM for events and customer meetings
- Strong organizational skills with experience using CRM systems (Salesforce or HubSpot preferred)
- Entrepreneurial mindset with the ability to create structure, processes, and local insights from scratch
Responsibilities
- Build and manage a prospect pipeline through direct outreach, LinkedIn engagement, and regional events
- Identify and map key decision-makers across mid-market shippers, 3PLs, and logistics tech companies
- Conduct discovery conversations and qualify prospects based on pain points and buying signals
- Localize Loadsmart’s messaging, collateral, and case studies for LATAM audiences
- Create region-specific assets such as 1-pagers, intro decks, and customer stories
- Support industry events and conferences by driving lead generation and brand awareness
- Provide competitive intelligence, customer feedback, and market insights to refine the GTM strategy
- Maintain accurate CRM records, track pipeline health, and report weekly on opportunity status
- Measure event impact and relationship-building progress to inform leadership decisions
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