Marketing Manager - LATAM

Remote - Mexico Secondary Locations: Remote - ColombiaFull-TimeManager

Salary not disclosed

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Job Details

Languages: Excellent communication skills in Spanish and English; Portuguese is a strong plus
Experience: 3+ years of experience
Required Skills: Project ManagementData AnalysisSEODigital MarketingCRM

3+ years of experience in digital marketing, preferably in Latin America
Strong understanding of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including region-specific channel dynamics (e.g., Meta, WhatsApp)
Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging
Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives
Excellent communication skills in Spanish and English; Portuguese is a strong plus

Develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians
Adapt global messaging to local cultural and linguistic contexts, ensuring the messaging is relevant for regional needs and behaviors
Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region
Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM

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