Demand Generation Manager (Paid Acquisition, B2B SaaS)
O
OnHiresB2B SaaS
India (Remote)
Secondary Locations: Latin America, overlap with 9:00–12:00 AM ETFull-TimeManager
Salary50,000 - 60,000 USD per year
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Job Details
- Experience
- 4–7 years of experience
- Required Skills
- Lead Generation
Requirements
- 4–7 years of experience in paid acquisition / growth roles
- Strong background in B2B SaaS
- Hands-on experience with Google Ads (core channel, must-have)
- Hands-on experience with LinkedIn Ads
- Hands-on experience with Meta Ads
- Proven track record of managing and optimizing paid budgets ($50k+/month+)
- Strong understanding of performance metrics: CPL, CAC, ROAS, funnel conversion
- Individual contributor mindset - comfortable owning campaigns end-to-end
- Ability to own strategy and execute campaigns end-to-end
Responsibilities
- Own paid acquisition strategy and execution across Google (core channel), LinkedIn, and Meta
- Manage and optimize $100k+ monthly budgets (with room to scale)
- Launch, test, and iterate campaigns - from setup to performance optimization
- Analyze funnel performance (CPL, CAC, MQL → SQL) and improve conversion rates
- Work closely with marketing and sales to ensure lead quality and revenue impact
- Run experiments across new channels and identify scalable growth opportunities
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