Global PR Specialist
J
JustMarketsFintech
Location: EuropeFull-TimeJunior
Salary not disclosed
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Job Details
- Languages
- Advanced English — written and spoken
- Experience
- 2+ years in B2C Public Relations
- Required Skills
- Project ManagementJiraHubSpotAsana
Requirements
- Strategic Brand Management: Proven experience in building and scaling brands in high-growth industries (Fintech, Trading, iGaming, or Crypto).
- SOV & Sentiment Analytics: Expertise in using social listening and competitive analysis tools (e.g., Brandwatch, Mention, BuzzSumo, or SimilarWeb) to track Share of Voice and brand health metrics.
- Content Strategy & Storytelling: A mastery of high-level copywriting and content architecture.
- Performance Branding: Deep understanding of how brand awareness impacts the performance funnel.
- Media Planning & PR Fundamentals: Experience in managing relationships with financial media, influencers, and industry portals (e.g., Finance Magnates, Investing.com) to secure earned media.
- Visual Literacy: Ability to create briefs that result in premium, high-converting visual assets and ensure 100% Brand Book compliance.
- Project Management: Proficiency in tools like Jira, Asana, or Monday.com to manage complex, multi-channel brand campaigns across different time zones.
- 2+ years in B2C Public Relations
- Proven track record of securing placements in Tier 1 and Tier 2 financial publications
- Solid grasp of brand metrics: SOV, brand sentiment, branded search, non-social reach
- Hands-on experience with media monitoring and outreach tools — Brandwatch, Brand24, Cision, Muck Rack, Mailchimp, HubSpot, or similar
- Comfortable briefing and reviewing creative output (design, content)
- Solid understanding of how brand awareness feeds into performance funnels
- Basic project management tools (Jira, Asana, Monday, or similar)
- Advanced English — written and spoken
Responsibilities
- Develop and execute a roadmap to increase our Share of Voice (SOV) across target regions (LATAM, SEA, MENA, etc.).
- Conduct monthly benchmarking of competitors’ brand activities, messaging, and visual shifts to ensure we maintain a "first-mover" advantage.
- Continuously refine our Unique Selling Propositions to ensure they resonate with modern traders' needs (speed, security, transparency).
- Proactively manage the brand’s reputation on external review platforms (Trustpilot, FPA) and financial forums, turning neutral or negative sentiment into positive brand equity.
- Collaborate with the PR team/agencies to secure organic mentions in top-tier financial publications, positioning our internal experts as go-to sources for market commentary.
- Act as the final gatekeeper for all public-facing assets, ensuring 100% alignment with our Brand Book and Tone of Voice.
- Brief and lead the design and content teams to produce high-impact "brand-first" campaigns that support major product launches or market events.
- Ensure that the brand remains consistent globally while feeling "native" in local markets through nuanced messaging adjustments.
- Work alongside the User Acquisition (UA) team to create "high-trust" ad creatives that reduce CPA and improve lead quality.
- Partner with Product Owners to ensure the trading platform’s UI/UX reflects the brand promise of professional-grade excellence.
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