Senior Marketing Operations Specialist
New
E
EngineTravel and Fintech
Remote - USAFull-TimeSenior
Salary65,000 - 90,000 USD per year
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Job Details
- Experience
- 3–5 years of experience in marketing operations, revenue operations, or a related field.
- Required Skills
- HTMLSalesforceMicrosoft ExcelData analyticsGoogle Sheets
Requirements
- 3–5 years of experience in marketing operations, revenue operations, or a related field.
- Bachelor’s degree in marketing, business, analytics, or a related field (or relevant internship/work experience).
- Demonstrated experience in marketing technology, data analytics, and digital marketing operations.
- Advanced proficiency in Liquid code for dynamic email content, including the ability to build and maintain scalable, reusable email modules.
- Hands-on experience with Salesforce and Customer.io (or similar marketing automation platforms); proficiency in Excel/Google Sheets.
- Highly detail-oriented, analytical, and organized; proven ability to take initiative and drive results independently.
- Ability to own projects end to end — from scoping and execution to delivery — with minimal oversight, in a lite-agile environment with regular check-ins and feedback.
- Excellent verbal and written communication skills, collaboration between technical and non-technical resources.
- 4+ experience using marketing automation and CRMs (Customer.io, Salesforce, etc.).
- Experience in Sr. B2B SaaS or technology industry.
- Experience in a blended sales-led/PLG models is a plus.
- Experience in event operations is a plus.
- Experience with Sales Engagement Platforms is a plus.
- Experience with automation and workflow tools such as Tray.io, Zapier, or AI-assisted development tools like Cursor is a plus.
- Experience with AI/LLM tools such as Claude, ChatGPT, Gemini, or similar platforms is a plus.
Responsibilities
- Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io). This includes building and coding emails using HTML and Liquid code.
- Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing using Clay and Cargo.
- Administer, optimize, and troubleshoot our core marketing technology stack, including Customer.io (email automation), Salesforce (CRM), Clay and Cargo (data enrichment and activation), and Tray.io (workflow automation).
- Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management.
- Document and help streamline processes for campaign operations, lead management, and attribution.
- Build, manage, and optimize automation workflows in Tray.io that support both PLG and sales-led motions, including lead routing, lifecycle triggers, and cross-system data syncs.
- Partner with growth, sales, and revenue operations to align on campaign execution, pipeline quality, and programs impact.
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