Director, Growth Marketing
New
This role is remote-flexible and open to candidates across the United States. Our offices are located in Washington, DC; New York, NY; and Chicago, IL. Candidates based in or able to travel to these markets are strongly encouraged to apply. The role includes an expectation of periodic travel (up to 20%) for team collaboration, client events, and conferences.Full-TimeDirector
Salary172,900 - 290,800 USD per year
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Job Details
- Experience
- 7–10+ years of Growth Marketing, demand generation, or growth marketing experience
- Required Skills
- SalesforceTableauAnalytical SkillsHubSpotLooker
Requirements
- 7–10+ years of Growth Marketing, demand generation, or growth marketing experience, with meaningful tenure at B2B companies — ideally VC-backed startups at the Series B–D stage.
- Proven, hands-on experience managing Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager in a B2B context, including campaign build, optimization, and budget stewardship.
- Deep expertise in marketing automation platforms (HubSpot, Marketo, or Pardot) — not just as a user, but as an architect of nurture flows, scoring models, and attribution logic.
- Demonstrated ability to connect paid performance to pipeline outcomes, with a track record of reporting on marketing-influenced revenue, not just lead volume.
- Strong analytical instincts: comfortable in a BI tool or building a spreadsheet model, fluent in funnel metrics, and capable of presenting performance narratives to executive audiences.
- Experience working with or alongside sales and BDR teams in a B2B demand environment, with a clear understanding of what “good” pipeline looks like.
- Familiarity with CRM: Salesforce — understanding of lead flow, campaign tracking, and attribution within SFDC.
- Comfort across most of these categories: Paid media (Google Ads, LinkedIn Campaign Manager, Meta Ads Manager); Signal-based marketing (Clay, Deepline, or Bombora); Analytics & BI (Looker, Tableau or similar); AI tools for daily use.
Responsibilities
- Own and execute Morning Consult’s B2B paid media strategy across Google Ads, LinkedIn, Meta, and emerging channels including Reddit, X, and programmatic out-of-home.
- Manage campaign strategy, creative briefing, budget allocation, B2B audience enrichment, bid optimization, and performance reporting across all paid channels.
- Build and maintain a rigorous testing and iteration cadence — creative variants, landing pages, audience segmentation, and copy — with clear hypotheses and measurable outcomes.
- Develop programmatic out-of-home strategies to amplify Morning Consult’s presence at key industry events and in high-concentration B2B markets.
- Own organic traffic growth from qualified B2B Audiences across search engines and agentic channels such as ChatGPT and Gemini.
- Design and operate a full-funnel demand generation program that converts brand awareness and content engagement into qualified pipeline for the enterprise sales team.
- Partner with Revenue Operations to define lead scoring, handoff criteria, and MQL-to-SQL conversion standards, ensuring marketing-sourced pipeline is held to the same accountability as sales-sourced pipeline.
- Build and scale account-based marketing programs targeting Morning Consult’s priority verticals: global enterprise, financial services, and professional services.
- Develop a clear reporting cadence across all demand channels — CAC, CPL, ROAS, pipeline contribution, and influenced revenue. Support the implementation of an attribution model.
- Own and evolve the marketing automation platform (HubSpot, Marketo, or Pardot), ensuring clean data flows, effective nurture sequences, and accurate attribution.
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