B2B Graphic Designer (Performance Ads, LinkedIn/Meta/Google)
New
P
PavagoSaaS, tech, B2B marketing
Workable locations: Pakistan, EST (U.S. Hours)ContractMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Adobe Creative SuiteAdobe PhotoshopGraphic DesignCanva
Requirements
- 3+ years designing B2B ad creatives.
- Strong portfolio showing LinkedIn ads, Meta ads, and Display creatives.
- Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) OR Canva.
- Strong understanding of conversion-focused design, visual hierarchy, and CTA placement.
- Experience using AI tools for creative workflows.
- Experience with Performance marketing teams (Nice to Have).
- Experience with Demand generation campaigns (Nice to Have).
- Understanding of CTR, CPC, and Conversion rates (Nice to Have).
- Motion graphics / animation experience (Nice to Have).
- SaaS, tech, or B2B marketing background (Nice to Have).
- Familiarity with ClickUp, Asana, Notion (Nice to Have).
Responsibilities
- Design high-converting B2B ad creatives for LinkedIn Ads, Google Display Network, and Meta Ads Manager.
- Translate messaging into clear, scroll-stopping visuals.
- Create multiple variations for headlines, layouts, and CTAs.
- Turn ICP insights into creative direction and design with attention hierarchy, clarity of message, and strong CTA placement.
- Support A/B testing across creatives and iterate based on performance data.
- Work closely with marketing and demand gen teams to align creatives with campaign goals, messaging frameworks, and funnel stages.
- Manage multiple projects and deadlines, building reusable templates, creative systems, and asset libraries.
- Use AI tools like Midjourney, Adobe Firefly, and ChatGPT to accelerate ideation, concept creation, and creative iteration.
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