Brand Marketing Specialist
New
E
EXUSSoftware
Portugal. Spain. Poland. Greece. BulgariaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least 5 years of relevant Brand Marketing experience At least 3 years of experience in B2B Marketing
- Required Skills
- Project ManagementContent creationSaaS
Requirements
- Bachelor’s degree in Marketing, Business, or Management, or any other related field
- At least 5 years of relevant Brand Marketing experience
- At least 3 years of experience in B2B Marketing, preferably in enterprise software or SaaS
- Proven experience owning brand positioning, messaging, and value propositions
- Strong content and storytelling skills
- Hands-on experience managing and analyzing paid campaigns on LinkedIn Ads and Google Ads
- Strong project management skills, with the ability to plan, coordinate, and deliver multiple initiatives in parallel
- Experience with LinkedIn and executive-level positioning
- Experience working with senior stakeholders and subject-matter experts
- Strategic thinking with hands-on execution ability
Responsibilities
- Own EXUS brand positioning and narrative across all channels
- Lead brand awareness initiatives and campaigns
- Create and manage LinkedIn content strategy (company + leadership)
- Develop thought leadership content: Articles, interviews, PR pieces, Videos, podcasts, and industry commentary
- Manage PR activities and external publications
- Position EXUS experts as industry thought leaders
- Drive employer branding initiatives: Cultural storytelling, Talent attraction content
- Work closely with the Head of Marketing on campaigns and approvals
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