Director of Acquisition
New
U.S. and Canada, with international eCommerce reach across the U.K., Europe, and Australia.Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years in performance marketing or acquisition roles.
- Required Skills
- Artificial Intelligence
Requirements
- 10+ years in performance marketing or acquisition roles
- Proven experience scaling direct response products (not just managing campaigns)
- Managed $50M+ annual ad spend with clear allocation and testing logic
- Strong creative strategy skills with ability to define angles, hooks, and offers
- Experience leveraging AI tools to improve creative output, testing velocity, or acquisition performance
- Hands-on experience building and optimizing funnels (ad, landing page, offer, CRO)
- Experience leading 5-6+ senior growth or performance managers
- Background in DTC, performance marketing, affiliate, or direct response environments
- Proven ability to sell individual products or bundles (not only catalog or marketplace models)
- Strong learning mindset (books, podcasts, frameworks in marketing, persuasion, sales)
Responsibilities
- Own acquisition strategy and execution across paid, owned, and organic channels, with Meta as the primary channel and others supporting scale
- Budget allocation across $100M+ annual paid media spend with clear performance accountability
- Creative strategy that drives sales for individual products and bundles
- Use of AI tools across creative, media, and funnel to improve testing velocity and decision making
- Funnel performance management (ad → landing page → offer → CRO tests)
- Testing frameworks to measure incrementality and true contribution
- Leadership of a team of Growth Managers across media, creative, and funnel
- Drive sustainable, profitable customer growth.
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