- Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads
- Develop strong hooks, CTAs, and caption structures
- Write or refine scripts for YouTube episodes and branded content
- Write titles, descriptions, and metadata for SEO, AEO, and GEO
- Write copy for email, newsletters, and promotional campaigns
- Maintain and evolve brand voice guides and libraries
- Use AI tools to accelerate drafts and build prompt libraries
- Collaborate with production and design teams to ensure alignment
SEO