Senior Partner Marketing Manager
New
United StatesFull-TimeSenior
Salary136,400 - 272,500 USD per year
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Job Details
- Experience
- 8+ years of experience in partner marketing, B2B demand generation, integrated campaign management, or segment marketing.
- Required Skills
- Salesforce
Requirements
- 8+ years of experience in partner marketing, B2B demand generation, integrated campaign management, or segment marketing.
- Proven experience developing and executing partner marketing strategies and driving cross-functional collaboration.
- Strong background working with revenue marketing, field marketing, sales development, product marketing, and brand teams.
- Hands-on experience with marketing automation platforms, Salesforce, ABM tools (e.g., 6sense, Sendoso), and data tools (e.g., ZoomInfo, D&B).
- Strong analytical skills with experience measuring campaign performance and translating data into actionable insights.
- Excellent communication and stakeholder management skills, with the ability to influence across senior leadership and external partners.
- Strong understanding of B2B marketing funnels, pipeline generation, and revenue attribution models.
- Experience using AI-enabled marketing tools and a mindset focused on continuous innovation and experimentation.
Responsibilities
- Lead the strategy, planning, and execution of integrated partner marketing campaigns across ABM, inbound, outbound, nurture, and enablement programs to drive pipeline and revenue growth.
- Collaborate with partner management teams to define joint value propositions and develop co-marketing initiatives that expand market reach and influence.
- Align closely with field marketing to support events and regional programs that strengthen brand presence and generate qualified pipeline.
- Partner with content, creative, and digital teams to ensure consistent messaging and high-impact execution across all partner touchpoints.
- Monitor and analyze campaign performance using key metrics such as MQLs, pipeline contribution, conversion rates, and bookings to inform optimization and reporting.
- Leverage data, AI tools, and automation platforms to continuously improve campaign effectiveness and maximize ROI.
- Implement personalization strategies at scale using AI-driven targeting and content optimization across channels.
- Mentor and support junior team members by sharing best practices and fostering a culture of accountability, learning, and collaboration.
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