Director of B2B Activation
New
R
RulaHealthcare
Remote - United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Artificial IntelligenceMachine LearningSalesforceHubSpotRedshift
Requirements
- 10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations
- Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality
- Demonstrated cross-functional influence and high quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams
- Proven expertise leading teams through both people managers and individual contributors, with a track record of hiring, developing, and retaining high-performing marketing or growth talent
- Hands-on proficiency managing a MarTech stack (i.e. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution
- 3+ years experience at a high-growth start-up or in a tech-forward healthcare/pharma company (Preferred)
- Deep healthcare ecosystem knowledge, with practical understanding of operational workflows of PCPs, Health Plans, and Employers, particularly within the behavioral health or telehealth space (Preferred)
- AI-Driven Marketing Operations, with noted expertise implementing and managing AI agents or LLM-powered tools to automate content production and campaign workflows to directly reduce manual execution hours (Preferred)
- “Player-coach” experience, possessing an ability to dive deep into operational details and provide technical coaching while simultaneously driving high-level organizational strategy (Preferred)
Responsibilities
- Increase marketing-attributable patient starts and build scalable systems with repeatable playbooks
- Define data-driven strategy for marketing touchpoints from commercial referral audiences (Health Plans, Employers and Primary Care Providers) to maximize patient starts
- Lead the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with the commercial, product and analytics teams
- Lead a team that establishes a testing and experimentation approach: A/B or multi-variant testing campaigns to determine what works, and incrementality tests to understand impact vs holdouts
- Identify optimization through automation areas, reducing manual campaign execution, and content building using AI agents and tools
- Drive the roadmap to templatize activation campaign approach, and open capacity for more innovative testing at scale
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