Regional Marketing Manager - EMEA

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EMEA regionFull-TimeManager

Salary not disclosed

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Job Details

Languages: English

Requirements

Experience in B2B marketing for enterprise IT products
SaaS experience
Experience working with the EMEA market
Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM
Excellent verbal, written, presentation skills in English
Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
Growth mindset - enthusiasm for challenges and work ethic with a ‘can do’ attitude
Objectivity and openness to others' views while continuously building a positive team spirit
Proven ability to prioritise and meet deadlines without sacrificing quality

Responsibilities

Develop and execute go-to-market strategy for certain industries within the EMEA region
Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
Build organic and paid campaigns from scratch including crafting strong copy, and creating visual assets for emails, social media and paid ads in line with canonical’s brand
Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

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