Senior Content & Social Specialist
New
Americas, United States, Canada, Mexico, Colombia, BrazilFull-TimeSenior
Salary69,000 - 86,000 CAD per year
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Job Details
- Languages
- Spanish
- Required Skills
- Content creation
Requirements
- Proven experience in content creation and social media management
- Strong editorial mindset
- Sharp eye for tone of voice and brand consistency
- Excellent copywriting skills
- Ability to craft clear, engaging, and strategic messaging for external and internal audiences
- Ability to connect content strategy to business objectives
- Ability to translate complex topics and business priorities into high-impact content
- Deep understanding of LinkedIn and Instagram, including formats, algorithms, and performance levers
- Professional-level fluency in spoken and written Spanish
Responsibilities
- Own and drive the Social Media and Content Strategy across the United States, Canada, and Latin America, ensuring strong brand positioning and consistency while translating global narratives into relevant regional storytelling.
- Drive the creation and delivery of global employer branding content for both Flipp and Shopfully, developing assets that strengthen our positioning as a global, integrated company across all markets.
- Define and execute content plans across all owned channels — including LinkedIn (primary), Instagram, newsletters, and corporate websites — ensuring alignment between regional initiatives and global priorities.
- Create and optimize high-impact content (LinkedIn and Instagram posts, videos, ebooks, case studies), working closely with content specialists, designers, and videomakers from concept to publishing and performance analysis.
- Shape and amplify executive presence on LinkedIn, elevating leadership visibility, and drive employee advocacy programs, to extend the reach of our content.
- Contribute to internal communication initiatives at a global level, managing internal newsletters and the company intranet to deliver clear, consistent messaging.
- Own and manage corporate websites (WordPress CMS), overseeing content updates, publishing, and coordination with external agencies.
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