GTM Program Manager
New
Remote U.S. (designated states) This position is fully remote and may be performed from one of the following U.S. states: AL, AZ, CT, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceJiraAsana
Requirements
- Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
- 5+ years of experience in sales enablement, GTM strategy, program management, or a related role
- Proven ability to create and execute successful sales enablement programs that drive measurable results
- Strong analytical skills with experience in using data to inform decisions and improve performance
- Excellent communication and presentation skills, with the ability to influence and inspire cross-functional teams
- Proficiency in CRM tools (e.g., Salesforce)
- Proficiency in sales enablement platforms (e.g., Highspot, Seismic)
- Proficiency in project management software (e.g., Asana, Jira)
Responsibilities
- Collaborate with sales leadership to identify needs and create tailored enablement programs to support product launches and ongoing initiatives.
- Work cross-functionally with marketing and rev ops to develop and manage a repository of sales tools, including training materials, product sheets, competitive intelligence, demo scripts, pitch decks and proposals.
- Coordinate and deliver sales training sessions and administer sales certification programs to ensure the team understands product features, value propositions, and competitive positioning.
- Define and track key performance indicators (KPIs) for sales and GTM success, such as sales process and productivity, deal velocity, win rates, and revenue impact.
- Partner with sales leadership to conduct quarterly performance reviews, analyzing sales data to identify trends, gaps, and areas for improvement.
- Work with revenue operations to optimize CRM tools and processes that enhance sales effectiveness and streamline workflows.
- Drive cross-functional alignment between sales, marketing, product, and customer success teams to ensure seamless execution of GTM strategies.
- Develop detailed project plans, timelines, and milestones for product launches, keeping stakeholders informed of progress and risks.
- Manage the end-to-end lifecycle of GTM initiatives and incentives, from planning and execution to measurement and optimization.
- Allocate resources effectively to ensure high-impact enablement and performance programs.
- Manage budgets for sales enablement tools, training programs, sales meetings, and GTM initiatives, optimizing for cost-effectiveness and ROI.
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