Paid Marketing Manager
New
United KingdomFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5–8+ years
- Required Skills
- SalesforceCRM
Requirements
- 5–8+ years of experience in paid media management, ideally within B2B, SaaS, fintech, or enterprise environments
- Strong hands-on expertise in Google Ads, Microsoft Ads, and LinkedIn Ads, with proven ability to manage and scale performance campaigns
- Demonstrated experience optimising beyond lead generation, focusing on pipeline quality, conversion efficiency, and revenue impact
- Strong analytical capabilities with experience in performance reporting, attribution models, and data-driven decision-making
- Familiarity with CRM and marketing automation tools such as Salesforce and/or Pardot, with an understanding of end-to-end sales cycles
- Experience working in complex, multi-stakeholder B2B buying journeys with long sales cycles
- Strong communication, collaboration, and stakeholder management skills across cross-functional teams
- Desirable: exposure to ABM strategies and international, multi-market campaign execution
Responsibilities
- Design, execute, and optimise multi-channel paid media campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and emerging platforms, ensuring alignment with full-funnel growth objectives
- Continuously test and refine targeting, messaging, bidding strategies, and creative approaches to improve performance and conversion outcomes
- Analyse campaign performance across the full funnel, including CTR, CPC, CPL, conversion rates, pipeline contribution, and revenue influence, translating insights into actionable improvements
- Collaborate with website and content teams to run landing page A/B tests that enhance conversion rates and user experience
- Develop audience segmentation strategies based on industry, account targeting, funnel stage, and behavioural signals, supporting ABM initiatives
- Partner with Sales, Marketing Operations, and Product Marketing to ensure alignment between paid media, CRM data, attribution, and revenue outcomes
View Full Description & ApplyYou'll be redirected to the employer's site
