Applyđź“Ť United States
🧠Full-Time
đź’¸ $140,000 - $185,000 per year
🔍 Legal technology
- Bachelor’s Degree in marketing or in communications. Master's degree (highly preferred).
- Minimum of 8 years of experience working in the marketing department.
- Strong analytical skills to review business KPIs and optimize campaigns accordingly.
- Proficiency with Google Analytics, Mailchimp, and other similar tools.
- Experience marketing SaaS products in a B2B environment.
- Experience in developing and implementing SEO programs and email marketing campaigns.
- Excellent communication skills, both written and verbal, and experience presenting to a high-level audience.
- Ability to manage multiple priorities and meet tight deadlines within a team environment with demonstrated success in meeting project deliverables and implementing complex and large-scale initiatives.
- Demonstrated leadership qualities and high standards of competence, integrity, professionalism, and the ability to manage a diverse workforce. Decisive leader with the ability to lead and empower teams to develop impactful short and long-term strategies and action plans and drive for results.
- Experience with start-up environments.
- Create, implement, and oversee strategic B2B go-to-market initiatives to surpass lead generation goals.
- Initiate inbound marketing campaigns to acquire fresh leads.
- Work closely with the executive team to align new marketing strategies with business objectives and product development.
- Monitor and analyze marketing metrics across channels, overseeing reports and dashboards and providing data-driven recommendations to enhance campaigns consistently.
- Develop creative strategy and oversees the execution of marketing deliverables, including digital/print brochures, PowerPoint templates, email campaigns, mobile communications, display ads, and event displays.
- Establish, maintain, and build the company’s brand through various print, online and experiential platforms and ensure adherence to brand guidelines in all corporate and strategic partner collateral.
- Manage key digital marketing platforms such as LinkedIn, Facebook, Instagram, etc.
- Manage marketing analytics tools.
- Manage and develop direct reports.
- Performs other related duties as assigned.
LeadershipGoogle AnalyticsProduct DevelopmentStrategyGoCommunication SkillsAnalytical Skills
Posted 2 months ago
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