Marketing Demand Gen & Revenue Operations Lead
New
CanadaFull-TimeLead
Salary120,000 - 140,000 CAD per year
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Job Details
- Experience
- 4–7 years
- Required Skills
- Data AnalysisSalesforceHubSpotCRM
Requirements
- 4–7 years of experience in demand generation, marketing operations, or revenue operations within a B2B SaaS or technology environment.
- Proven ability to directly influence and generate qualified pipeline through structured campaigns and operational improvements.
- Strong understanding of full-funnel marketing performance, including conversion rates, attribution models, and funnel diagnostics.
- Hands-on experience with CRM and marketing automation tools such as Salesforce and HubSpot.
- Strong analytical mindset with the ability to design dashboards, interpret data, and turn insights into action.
- Experience working closely with sales teams (SDRs, AEs, leadership) in pipeline reviews and revenue alignment processes.
- Ability to clearly communicate complex data through visual, executive-ready reporting and storytelling.
- Strong understanding of leading vs lagging indicators and how to measure both effectively.
- Highly organized, detail-oriented, and comfortable working in fast-paced, performance-driven environments.
- Strong documentation discipline, treating processes and systems as scalable operational assets.
- Experience in the learning and development or workforce enablement space (nice to have).
Responsibilities
- Own and optimize pipeline contribution as a primary KPI, managing demand generation across paid, outbound, and partner channels with a strong focus on conversion efficiency and revenue impact.
- Design and execute multi-channel campaigns with clear pipeline targets, ensuring full visibility from launch through performance tracking and attribution.
- Identify underperforming channels and reallocate budget based on data-driven insights to maximize ROI and pipeline output.
- Manage marketing operations systems including Salesforce and HubSpot, ensuring data integrity, lifecycle accuracy, routing, attribution, and automation workflows.
- Build and maintain real-time dashboards and forecasting models that provide leadership with clear visibility into funnel health and performance.
- Translate complex marketing and revenue data into clear, actionable insights for executive and cross-functional stakeholders.
- Collaborate closely with SDRs and AEs to align on lead quality, improve handoffs, and optimize conversion throughout the funnel.
- Participate in pipeline and revenue reviews, contributing insights and solutions to improve pipeline coverage and performance.
- Continuously evaluate and improve the revenue tech stack, identifying opportunities for automation, efficiency, and better attribution.
- Document processes, workflows, and best practices to ensure scalable and repeatable revenue operations.
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