Brand & Integrated Marketing Manager

PepperE-commerce

Remote in U.SFull-TimeManager

Salary80,000 - 105,000 USD per year

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Job Details

Experience: 4+ years

Requirements

4+ years of brand marketing or integrated marketing experience at a beloved, social-first, ecommerce consumer brand
Proven experience driving campaigns that are emotionally resonant and commercially successful
A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions
Highly curious, proactive, and creative, and can quickly adapt relevant cultural trends and conversations into powerful brand moments
Strong organizational, communication, collaboration and project management skills
Creative visual and verbal storyteller who can capture the heart of a brand
Thrives in fast-paced startup environments with the ability to manage multiple priorities, complex timelines and multiple stakeholder perspectives
Comfortable with challenging the status quo and proposing wild ideas *that might just work*
Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos

Responsibilities

Manage the end-to-end planning and execution of integrated campaigns and GTM across all channels (ads, email, site, social etc) to ensure seamless coordination.
Define, build, and drive the annual integrated marketing calendar that meets sales plans and brand goals.
Partner closely with Project Management to set GTM processes and timelines and ensure on-time and successful execution.
Support on the ground as needed for content creation, campaign shoots and experiential activations.
Ideate and initiate community-first campaigns, storytelling, partnerships, collaborations and activations to increase engagement and awareness.
Translate brand vision into actionable strategies that drive increased awareness, organic reach, and brand affinity.
Collaborate closely with Social to develop high quality UGC to fuel integrated marketing calendar plan and ad creative.
Collaborate with PR and paid influencer marketing efforts to drive coverage of key launches.
Measure and track campaign results and brand marketing KPIs, owning campaign and launch recaps and recommendations to optimize.
Deliver customer insights through data, research, interviews, and surveys to inform strategies.
Develop and maintain key marketing tools, including quarterly strategy decks, campaign timelines, marketing calendars, and seasonal product priorities.
Collaborate with cross-functional teams across digital, marketing, merchandising, CX, planning to support evolving business priorities and goals.
Leads cross-functional alignment across digital, social, CX, merchandising, and planning teams to deliver integrated campaigns.

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