PPC Specialist
J
JobRackDigital Marketing
Georgia. North Macedonia. South Africa. Czechia. Romania. Poland, 9 AM – 4 PM EST overlapContractMiddle
Salary2,500 - 4,500 USD per month
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- Strong English verbal and written communication skills
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 3+ years of PPC campaign management experience
- Google Ads certification
- Microsoft Advertising certification
- Strong analytical skills with data-driven decision-making ability
- Proficiency with Google Analytics
- Proficiency with PPC reporting tools
- Experience with A/B testing
- Experience with conversion rate optimization
- Strong project and time management skills
- Demonstrated ability to drive conversions and achieve ROI goals through effective Meta advertising campaigns
Responsibilities
- Develop and execute PPC strategies across Google Ads, Microsoft Advertising, and social platforms
- Create, manage, and optimize search, display, video, remarketing, and social campaigns
- Conduct keyword research to identify growth and optimization opportunities
- Write compelling ad copy and support landing page performance improvements
- Implement bid strategies to maximize performance and budget efficiency
- Monitor, analyze, and report on campaign performance with actionable insights
- Collaborate with SEO, content, and social teams for integrated campaign execution
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