Vice President - B2B Marketing & Demand Generation
U.S. based – West Coast California Candidates PreferredFull-TimeVp
Salary190000 - 225000 USD per year
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Job Details
- Required Skills
- SalesforceHubSpotCRM
Requirements
- Senior B2B marketing leader with deep demand gen chops
- Strategic thinker who can also roll up your sleeves and execute
- Experienced with CRM platforms (HubSpot, Salesforce)
- Experienced with marketing automation platforms (Marketo)
- Confident in managing campaigns that resonate with QSR audiences
- Confident in managing campaigns that resonate with hospitality audiences
- Confident in managing campaigns that resonate with enterprise tech audiences
- Collaborative, data-driven, and energized by growth
Responsibilities
- Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration.
- Develop customer-centric programs that make Tillster’s value proposition impossible to ignore.
- Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI.
- Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results.
- Partner with sales, product, and leadership to build messaging that breaks through the noise.
- Tell our story through content that educates and inspires: white papers, case studies, videos, and more.
- Establish Tillster as a go-to voice in the commerce platform space.
- Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms.
- Make data-informed decisions that scale impact.
- Lead the sales development strategy and ensure seamless alignment between marketing and sales.
- Empower SDRs with the right training, materials, and messaging to convert leads into pipeline.
- Oversee PR and media strategy, and manage key agency relationships.
- Lead Tillster’s presence at tradeshows, client summits, and industry events that drive awareness and demand.
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