Content Marketing Manager
New
DenmarkFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsSEOWordPress
Requirements
- Bachelor’s degree or equivalent professional experience
- Proven experience in content marketing, editorial writing, or digital content strategy
- Strong editorial mindset with the ability to translate complex topics into clear, engaging content
- Experience creating content for web platforms and growing digital or social audiences
- Solid understanding of SEO principles, content structuring, and distribution strategies
- Ability to analyze content performance using tools like Google Analytics and social media insights
- Familiarity with CMS tools such as WordPress and major social media platforms
- Strong project management skills with the ability to manage multiple stakeholders and deadlines
- Excellent written communication skills with attention to tone, voice, and brand consistency
- Interest or experience in crypto, fintech, or financial markets is highly valued
Responsibilities
- Lead and execute content marketing initiatives aimed at driving traffic, engagement, lead generation, and customer retention
- Develop and maintain an editorial calendar aligned with business objectives and product launches
- Create, edit, and oversee high-quality content including blog articles, research summaries, and educational materials
- Collaborate cross-functionally to build and deliver a cohesive content and editorial strategy
- Apply a strong brand publisher mindset to create audience-focused content optimized for conversion
- Manage content distribution across digital channels including blogs, social media, email, and newsletters
- Oversee SEO strategy, content structure, categorization, and optimization for discoverability
- Analyze content performance metrics and continuously optimize based on insights
- Coordinate with internal and external creative resources including writers, designers, and agencies
- Support the promotion of research, trading insights, and product messaging across platforms
- Present content strategy, performance updates, and campaign results to stakeholders
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