Customer Marketing Manager
New
Spain & the UKFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–4 years
- Required Skills
- SalesforceDigital MarketingHubSpotCRM
Requirements
- 3–4 years of experience in customer marketing, field marketing or a related area.
- Solid understanding of digital marketing tactics.
- Experience managing a wide range of initiatives, from physical events to designing, launching, and optimizing digital and email campaigns.
- Strong communication and storytelling abilities, with experience crafting engaging content and campaigns for existing customers.
- Highly organized and detail-oriented, capable of managing multiple initiatives while maintaining a structured and results-driven approach.
- Familiarity with email marketing tools (ideally Hubspot).
- Familiarity with CRM environments such as Salesforce.
- Data-driven with the ability to track campaign performance, analyze results, and refine strategies.
- Proven ability to work with cross-functional teams to ensure the success of integrated marketing efforts.
- A self-starter with strong organizational skills and a keen eye for detail.
- Able to manage multiple tasks and projects simultaneously.
- Comfortable working in a fast-paced environment with evolving priorities and goals.
Responsibilities
- Develop and execute contact acquisition strategies within existing accounts to expand reach across new departments, brands, regions, and decision makers, increasing engagement and identifying new revenue opportunities.
- Plan and deliver mid-funnel engagement initiatives, including physical meet-ups, executive roundtables and virtual events, to strengthen relationships, surface new needs, and generate qualified expansion opportunities.
- Organize and lead 1:1 customer workshops using Launchmetrics data, interpreting insights through the client’s business lens.
- Translate findings into compelling storytelling that demonstrates impact and drives follow-up expansion conversations.
- Own all customer email communications, from monthly newsletters to targeted upsell and cross-sell campaigns, driving contact growth and engagement.
- Lead the strategic development of customer nurturing programs based on product usage data and intent signals, partnering with Digital Marketing to define engagement scoring models and build targeted nurture tracks.
- Align regularly with Customer Success, Sales and Revenue Operations to define expansion priorities, target accounts, revenue objectives, and go-to-market plans.
- Track, analyze, and report on engagement metrics, contact growth, campaign performance, event influence, and workshop impact, connecting activities directly to upsell pipeline, cross-sell progression, and revenue contribution.
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