Senior Performance Marketing Manager

New

ScopelyMobile Games

CanadaFull-TimeSenior

Salary120000 - 170000 CAD per year

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Job Details

BA/BS in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or a related field
4–7+ years in media buying, user acquisition, or performance marketing
Ownership of significant budgets and demonstrated impact on growth outcomes
Strong expertise in experimentation design, cohort analysis, and LTV forecasting
Ability to translate data into actionable investment decisions
Ability to operate at a systems level, evaluating tradeoffs and optimizing across multiple growth levers
Proficiency with Excel/Sheets
Experience with SQL, BI tools, or attribution platforms is a plus
Ability to work independently with strong ownership
Proactively identifying opportunities and driving execution

Own end-to-end UA performance across one or more titles, including budget allocation, marginal CAC targets, and profitability at scale
Define channel strategies across Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, and emerging platforms; identify scaling opportunities, saturation points, and performance constraints
Partner with Marketing to drive high-velocity creative testing, translating insights into repeatable creative strategies that improve performance
Identify, evaluate, and grow high-impact partnerships, ensuring contribution to incremental user growth
Own experimentation strategy and measurement frameworks, including A/B and multivariate testing, incrementality testing, and forecasting (LTV, payback, marginal CAC)
Partner with product, ads, data, and creative teams, influencing decisions through UA insights and performance constraints
Identify risks across channels, creatives, and measurement (e.g., signal loss, fatigue, concentration) and adjust strategies to sustain growth

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