VP Media, Marketing Services
United StatesFull-TimeVp
Salary165000 - 185000 USD per year
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Job Details
- Experience
- 12+ years
- Required Skills
- SEO
Requirements
- 12+ years of experience in media, digital marketing, or performance marketing, with significant leadership responsibility.
- Proven experience managing both internal teams and external agency partnerships.
- Deep expertise across paid search, paid social, programmatic, affiliate, and full-funnel media strategies.
- Strong experience with traditional media channels such as CTV, radio, print, and out-of-home.
- Solid understanding of SEO, AI-driven optimization, and conversion rate optimization within integrated marketing ecosystems.
- Demonstrated success in lead generation and performance marketing, ideally within higher education or enrollment-driven industries.
- Strong financial acumen with experience managing large-scale media budgets and investment performance.
- Excellent leadership, communication, and stakeholder management skills across executive-level audiences.
- Ability to build, develop, and scale high-performing teams in fast-paced environments.
- Bachelor’s degree or equivalent experience required; advanced degree preferred.
Responsibilities
- Lead the development and execution of full-funnel media strategies designed to drive qualified lead generation and enrollment outcomes across higher education partners.
- Own the overall media vision, including planning, buying, optimization, and performance across digital and traditional channels.
- Manage, mentor, and scale a multidisciplinary team of media professionals while fostering a high-performance and accountability-driven culture.
- Oversee internal teams and external agency partners responsible for paid search, paid social, programmatic, affiliate, SEO/AEO, and CRO initiatives.
- Expand and optimize media mix across digital, emerging, and traditional channels including CTV, out-of-home, print, and broadcast.
- Define audience targeting strategies, budget allocation models, bidding approaches, and creative testing frameworks.
- Monitor and optimize performance against key KPIs such as cost per lead, cost per application, and acquisition efficiency.
- Conduct performance reviews and deliver actionable insights to internal stakeholders, clients, and executive leadership.
- Lead financial oversight of media investments, including forecasting, pacing, and ROI optimization.
- Support business development and client engagements through strategic presentations, proposals, and media recommendations.
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