Analytics Implementation Manager
L
Level AgencyPerformance Marketing
U.S. & Canada OnlyFull-TimeManager
Salary90000 - 125000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- SQLGCPHTMLCSSJavascriptHubSpotBigQuery
Requirements
- 4+ years of hands-on digital analytics implementation experience
- Strong depth in GA4, GTM (web and server-side), and data layer architecture
- Proven experience deploying server-side tagging / tag gateway solutions
- Strong experience implementing Enhanced Conversions, offline conversion flows, and conversion APIs
- Strong JavaScript skills and the ability to write/debug custom GTM scripts independently
- Solid SQL skills and experience querying GA4 BigQuery exports for QA and validation
- Experience deploying and managing server-side GTM on GCP
- Experience implementing Meta CAPI and cross-platform signal coverage
- Strong understanding of web fundamentals including HTML, CSS, DOM behavior, browser DevTools, and network inspection
- Experience integrating measurement infrastructure with CRM / martech systems such as HubSpot or Salesforce Marketing Cloud
- Familiarity with privacy and consent frameworks including Consent Mode v2, CMPs, and data governance requirements
- Strong documentation discipline and a high bar for implementation quality
Responsibilities
- Implement core first-party measurement and signal quality infrastructure across the client portfolio
- Support & deploy tag gateway and related server-side tagging solutions through client-owned domains
- Build and maintain offline conversion signal flows from CRM systems into ad platforms (CAPI, Google enhanced conversions for leads, Google Data Manager, etc)
- Audit signal quality, match rates, and event fidelity before and after implementation
- Execute end-to-end GA4 and GTM implementations across client web properties
- Architect data layers, event schemas, and tagging logic aligned to measurement requirements
- Write and maintain custom JavaScript in GTM for advanced implementation needs
- Manage container versioning, deployment workflows, and implementation QA
- Configure and maintain server-side GTM environments
- Implement conversion APIs across Google, Meta, and other paid platforms where needed
- Query raw GA4 event-level data in BigQuery to validate implementation quality and troubleshoot issues
- Create and maintain measurement plans, tagging specs, data layer documentation, and QA checklists
- Identify tracking gaps, schema drift, broken tags, and signal quality issues across active implementations
- Support cross-functional delivery by partnering with media, account, and analytics teams on tracking validation and attribution troubleshooting
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