Senior Creative Strategist - Meta & Tiktok Ads
New
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StealthMode.Agency (dba for Internet Adventures LLC)Advertising Agency
Remote — United States Only, US time zonesFull-TimeSenior
Salary8000 - 10000 USD per month
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Microsoft ExcelGoogle Sheets
Requirements
- 5+ years of direct response copywriting experience, preferably with a focus on video ads
- Knowledge of recruitment processes for actors and influencers
- Demonstrated ability to work under and meet high-level KPIs
- Proficiency with Excel or Google Sheets (pivot tables and vlookups will be necessary)
- Proactive mindset instead of reactive
- Ability to write with style and within compliance guidelines
- Growth mindset, always willing to learn
- Fluency in English
- Portfolio of senior-level work you can share
Responsibilities
- Work with the CEO and our video team to draft and produce videos ads that convert
- Additional writing of landing pages, advertorials, interstitials and emails as needed
- Recruit actors & influencers for videos
- Research the ideal customer persona, their problems, desires, needs, fears and decision set
- Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing
- Monitor creative trends and competitor strategies in our target industries
- Audit performance on each account twice weekly for insights and test opportunities
- Ensure all ads created by the video editing team are up to spec and communicate our sales message
- Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate
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