Director, Global Performance Marketing
United StatesFull-TimeDirector
Salary190000 - 280000 USD per year
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Job Details
- Experience
- 10+ years
Requirements
- 10+ years of experience in performance marketing, growth marketing, or digital acquisition with measurable impact at scale
- Proven experience managing large global media budgets and optimizing for efficiency and ROI
- Strong expertise in paid media ecosystems (Google, Meta, LinkedIn, YouTube, programmatic platforms)
- Deep analytical capability with experience in forecasting, data modeling, and performance measurement
- Experience working with attribution systems, marketing analytics tools, and CRM platforms such as Salesforce or Marketo
- Strong leadership background, including building and scaling high-performing, multi-region teams
- Excellent communication and stakeholder management skills across executive and cross-functional partners
- Bachelor’s or Master’s degree in Business, Analytics, Statistics, Computer Science, or a related field
- Experience collaborating with Finance, RevOps, Product Marketing, and Data Science teams
Responsibilities
- Define and own the global performance marketing strategy, including channel mix, audience segmentation, and investment frameworks across paid media platforms.
- Lead annual and quarterly planning, budgeting, forecasting, and performance optimization to maximize efficiency and growth outcomes.
- Oversee execution across paid search, paid social, display, video, and programmatic channels, ensuring consistent performance across regions.
- Develop scalable testing frameworks for creative, messaging, targeting, and landing page optimization to improve conversion and ROI.
- Partner with regional marketing leaders to ensure local execution aligns with global strategy and business priorities.
- Establish performance measurement standards including CAC, LTV:CAC, ROI, and pipeline contribution tracking.
- Collaborate with Analytics and Revenue Operations to build attribution models, dashboards, and data-driven decision systems.
- Lead agency and platform relationships, driving innovation and identifying new growth opportunities.
- Build and lead a high-performing global team of performance marketers, analysts, and channel specialists.
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