Lifecycle Manager - Health & Wellness
H
Hi-Altitude BrandsHealth & Wellness
United StatesFull-TimeManager
Salary120000 - 140000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 3-5 years
- Required Skills
- Microsoft Power BIShopifyGoogle AnalyticsMicrosoft ExcelBigQuery
Requirements
- Located in the Los Angeles area preferred
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3-5 years of hands-on experience developing and managing email/SMS lifecycle automated campaigns, driving retention, subscriptions, and lifetime value rates.
- Experience with Klaviyo, Shopify and Recharge is a big plus.
- 3-5 years developing and managing loyalty and rewards programs for an e-commerce company, ideally in the health, wellness, beauty, or similar industry.
- Experience with Okendo, Yotpo, or similar is a big plus.
- 3-5 years managing a product review platform such as Okendo, Yotpo, or similar.
- Strong analytical skills with experience using Google Analytics, Excel, and/or BI tools like Power BI
- Deep understanding of customer segmentation, personalization, and behavioral targeting
- Exceptional written and verbal communication skills
- Excellent organizational skills and ability to manage multiple projects and deliverables simultaneously
- Comfortable building data-centric reports and presentations and presenting in a concise manner to both large and small groups regularly
- 1-2 years of experience managing people/team is a plus
Responsibilities
- Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, loyalty, subscriptions, and post-purchase engagement.
- Translate company-level revenue, acquisition, and retention goals into clear lifecycle OKRs and quarterly execution plans.
- Prioritize lifecycle initiatives based on opportunity sizing, incremental revenue potential, and customer impact.
- Develop sophisticated multi-channel automation workflows for onboarding, retention, product review acquisition, and re-engagement campaigns.
- Build, launch, and continuously optimize a comprehensive loyalty and rewards program that drives customer retention, LTV, AOV, subscriptions, and overall repeat purchases.
- Develop and execute a comprehensive product review acquisition strategy across multiple touchpoints in the customer journey.
- Establish industry benchmarks and organizational KPIs, along with their applicable tracking mechanisms, for all lifecycle initiatives.
- Partner with product development, paid media, customer experience, operational, and marketing teams to align lifecycle initiatives with broader business goals.
- Develop lifecycle launch playbooks for new products, including early adopter targeting, review acceleration, and subscription attachment.
View Full Description & ApplyYou'll be redirected to the employer's site
