Amazon PPC Manager
New
USA, Canada and EuropeFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- Minimum 3 years of proven experience
- Required Skills
- Data AnalysisA/B testingGoogle Sheets
Requirements
- Minimum 3 years of proven experience in Amazon PPC advertising
- In-depth knowledge of Amazon PPC campaign management, including campaign types, targeting options, bid management, and keyword optimization
- Proven track record of successfully managing PPC budgets of over $50 and delivering strong ROI
- Expertise in using the Amazon Advertising platform, analytics tools, and data analysis techniques to measure and improve campaign performance
- Excellent analytical and problem-solving skills, with the ability to extract actionable insights from complex datasets
- Strong understanding of keyword research, competitive analysis, and audience targeting in the context of Amazon PPC advertising
- Advanced skills in using Google Sheets or similar tools for data analysis and reporting
- Self-motivated, proactive, and result-oriented, with a passion for continuous learning and keeping up-to-date with industry trends
Responsibilities
- Develop and implement comprehensive Amazon PPC strategies across our brands, to increase visibility, drive sales, and achieve KPIs
- Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaigns for maximum ROI
- Monitor and optimize PPC campaigns, including bid management, budget allocation, A/B testing, and performance tracking to achieve optimal results
- Collaborate with cross-functional teams, including Marketing and Product Development, to align PPC strategies with overall business goals and initiatives
- Stay up-to-date with the latest trends, tools, and best practices in Amazon PPC advertising, sharing knowledge and implementing innovative strategies within the team
- Analyze data and generate actionable insights to improve campaign performance, conversion rates, and customer acquisition
- Prepare regular performance reports, highlighting key metrics, campaign results, and recommendations for further optimization
- Ensure compliance with Amazon's advertising policies and guidelines, staying informed about any changes or updates in the platform
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