Mobile User Acquisition Manager - Zenhotels
New
E
Emerging Travel GroupTravel, E-commerce, Fintech, Marketplaces
Serbia. KazakhstanFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English (B2/C1)
- Experience
- 3+ years
Requirements
- 3+ years hands-on experience in paid mobile user acquisition
- Experience with Google UAC, Apple Search Ads, Meta/Facebook
- Strong expertise in mobile analytics (AppsFlyer, SKAN, mobile attribution, cohort & funnel analysis, unit economics)
- Experience managing large budgets (from $35k per month)
- Previous experience working on the company side (not agency) in high-transaction environments (travel, e-commerce, fintech, or marketplaces)
- End-to-end responsibility for user acquisition and visible impact on business performance
- Confident written and spoken English (B2/C1)
- Track record in international teams
Responsibilities
- Launch, manage, and optimize user acquisition campaigns across major mobile channels, including Google UAC, Apple Search Ads, Facebook, and various in-app networks
- Take ownership of app unit economics; analyze key metrics, calculate, and continuously optimize LTV, CAC, and user retention indicators
- Distribute and manage user acquisition budgets effectively relative to revenue goals
- Conduct rigorous A/B testing on creatives, targeting parameters, and bidding strategies to maximize campaign efficiency and lower acquisition costs
- Test and iterate creatives based on performance data, collaborating closely with design teams to produce high-converting assets
- Monitor daily campaign performance against key KPIs; prepare regular reports and conduct in-depth research jointly with data analysts
- Analyze competitors to understand market dynamics and proactively identify opportunities to improve campaign efficiency and app conversion rates
- Control and oversee the performance of external agencies and third-party vendors
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