Product Marketing Manager
New
FranceFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Artificial IntelligenceMachine LearningRisk Management
Requirements
- 6+ years of product marketing experience
- 3+ years in B2B SaaS, fintech, or enterprise software environments
- Proven track record of developing positioning and messaging for complex technical products
- Strong understanding of enterprise sales cycles and B2B marketing strategies
- Excellent written and verbal communication skills
- Experience working cross-functionally with product, engineering, sales, and executive stakeholders
- Hands-on experience with customer research, competitive analysis, and market segmentation
- Bachelor’s degree in marketing, business, or equivalent practical experience
- Experience in AI, machine learning, fraud detection, or risk management domains is a strong plus
- Background in startup or high-growth environments with exposure to product launches is preferred
- Strong content creation skills across multiple formats such as blogs, presentations, and webinars
Responsibilities
- Develop and execute go-to-market strategies for AI-driven risk and fraud prevention products across multiple market segments.
- Define product positioning and messaging that clearly differentiates solutions in a competitive enterprise landscape.
- Create high-impact marketing content including sales collateral, website copy, case studies, webinars, and thought leadership materials.
- Conduct market research, competitive analysis, and customer discovery to inform product and marketing strategy.
- Partner closely with product and engineering teams to translate technical capabilities into customer-centric benefits.
- Enable sales teams with training, tools, and assets to effectively communicate product value and drive conversions.
- Lead and support product launches and end-to-end marketing campaigns across the product lifecycle.
- Establish and track key product marketing KPIs to measure performance and optimize strategies.
- Collaborate cross-functionally to ensure alignment between product roadmap, messaging, and market needs.
- Champion consistent storytelling and positioning across all customer touchpoints.
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