Field Marketing Manager
New
B
BrandwatchSoftware
Remote - UKFull-TimeManager
Salary50000 - 58850 GBP per month
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Job Details
- Experience
- At least 3 years
- Required Skills
- SalesforceDigital MarketingA/B testing
Requirements
- BA/BS degree, preferably in marketing, PR or business
- At least 3 years of marketing experience, preferably in B2B marketing including specific experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel
- Experience with A/B testing, inbound and outbound marketing tactics
- Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads
- Deep understanding of how to manage and optimize the lead handoff from marketing to sales
- Demonstrated success working in a collaborative, cross-team capacity—both internally and externally. Programs and tactics such as email, webinars, digital, social, paid and content partnerships.
- Experience in the software industry sector, highly desirable
- Demonstrated track record of generating innovative content and campaigns that exceed target goals
- Strong written and verbal communication
- Knowledge of AEM, Eloqua and SFDC (or similar)
- Strong attention to detail, accuracy and creative skills
- Strong understanding of B2B event planning and management
Responsibilities
- Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
- Work closely with our EMEA sales team and forge strong communication and processes between teams
- Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities
- Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
- Plan and execute digital marketing strategy collaboratively with other parts of the marketing org
- Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads
- Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
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