Creator Marketing Director - Streaming
Remote-based in the USFull-TimeDirector
Salary120000 - 140000 USD per year
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Job Details
- Languages
- English
- Experience
- 8+ years
- Required Skills
- Google Workspace
Requirements
- Proven leadership experience in creator/influencer marketing (8+ years direct campaign and creator management).
- Well-versed in streaming, podcast, and Twitch parasocial landscapes with experience working in these mediums.
- Successfully booked appearances on podcasts/streams.
- Creative, out-of-the-box thinker with a knack for scroll-stopping ideas.
- Strategically-minded with tactics that drive clicks and actions.
- Mastery of core social media platforms (TikTok, YouTube, Instagram) and new/emerging channels (podcasts, streaming, Twitch).
- Strong copywriting skills and clear understanding of communication best practices across channels.
- Deep experience with managing a digital campaign, including fluency with common digital tools and technology.
- Rigorous eye for detail (e.g., misplaced commas, extra spaces, misconfigured settings).
- Solid gut instinct for content review, including profanity, fact-checking, and political appropriateness.
- Thrive in a fast-paced agile organization.
- Experience running an influencer/content creator management software (e.g., HypeAuditor, Upfluence, Creator IQ) (Desired).
- Advertising/marketing background (Desired).
- Vast knowledge of social media platforms, creators, and platform communities (Desired).
- Existing expertise or willingness to master trends in clean energy/renewables, policy, politics, climate, and culture (Desired).
- Current understanding of energy issues and climate (Desired).
- Excellent oral and written communication skills in English.
- Strong computer skills (Google Suite).
Responsibilities
- Drive the creation and execution of innovative streaming and long-form creator partnerships.
- Explore, develop, and test new campaign ideas, frameworks, and platforms (e.g., Twitch, podcasting).
- Build up a program of subject matter experts and get them placed onto podcasts and streaming platforms.
- Implement scalable processes for experimenting with content formats, platform activations, and compensation structures.
- Optimize creator sourcing and outreach strategies to identify and recruit creators.
- Manage a large number of creators throughout every phase of content creation.
- Establish best practices for onboarding, activating, and nurturing long-term creator relationships.
- Develop brand/channel guidelines that highlight communication best practices for different audiences and social media platforms.
- Foster a community of large creators and relationships with their talent managers/agencies.
- Coordinate with the ads team to boost and repurpose creator content for digital ads.
- Negotiate usage rights on Creator-produced content for ads.
- Manage creator marketing and communications vendors when applicable.
- Work with internal/external research teams on RCTs around the Creator Collective program.
- Ensure influencer campaigns are compliant with platform, federal, state and local policies.
- Lead brainstorming sessions to consistently bring fresh, high-impact ideas to the table.
- Participate in funder pitch calls and campaign meetings.
- Collaborate with internal teams to integrate creator partnerships into broader organizational goals and initiatives.
- Manage SMS opt-in pathways, keywords and tracking links/processes.
- Use analytics and internal Google Looker dashboards for reporting and analyzing innovation-focused creator work.
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