Wholesale Marketing Manager
New
North America and internationallyFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Microsoft ExcelGoogle WorkspaceAsana
Requirements
- 10+ years in retail or wholesale marketing with proven success leading multi-channel campaigns
- Experience collaborating with major retailers (Walmart, Macy’s, Kohl’s, Nordstrom, etc.)
- Familiarity with apparel retail environments; intimate apparel experience a plus
- Demonstrated ability to negotiate professionally, lead vendor & retailer relationships
- Data-driven mindset with the ability to confidently use metrics to optimize marketing spend and storytelling
- Proficiency in MS Excel (advanced formulas, pivot tables)
- Proficiency in Google Workspace
- Proficiency in project management tools (e.g., Asana)
- Hands-on experience implementing or using AI-driven tools to improve efficiency, reporting, and campaign performance analysis
- Excellent communicator and active listener; able to influence at all levels
- Strategic thinker who applies the 20-80 principle to prioritize actions with greatest impact
- Strong problem-solver who connects data and critical insights to drive effective decisions
- Raises the bar for detail orientation, quality, and brand standards
- Highly adaptable, collaborative, and team-oriented, but comfortable taking ownership and accountability
Responsibilities
- Lead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally
- Drive sell-through, brand equity, and retail expansion
- Own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels
- Ensure marketing excellence and brand consistency across all physical and digital retail environments
- Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists
- Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics
- Support freestanding store launches with playbooks, launch plans, and evaluations
- Ensure creative and merchandising alignment with brand positioning and retailer guidelines
- Monitor sell-through, traffic lift, and digital performance metrics for all campaigns
- Own retail marketing budget allocation, including co-op spend and production costs
- Implement AI-driven tools for campaign tracking and creative optimization
- Project & campaign reporting for senior leadership
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