Director, Customer & Market Insights
G
GeneDxDiagnostics, Biopharma
Fully remoteFull-TimeDirector
Salary220000 - 240000 USD per year
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Job Details
- Experience
- 10–15 years
- Required Skills
- TableauLooker
Requirements
- 10–15 years of progressive experience in customer insights, market research, or a related field within diagnostics, biopharma, healthtech, consumer health, digital health or adjacent industries.
- Proven track record of building or scaling an insights function.
- Deep fluency in qualitative and quantitative methods: in-depth interviewing methodologies, segmentation, conjoint, MaxDiff, pricing research, usability testing, mixed methods.
- Experience designing and managing stand-alone market research studies, as well as longitudinal research programs.
- Strong vendor management experience; expected to bring a vetted network of research partners.
- Fluency with digital research platforms (e.g., Qualtrics, InCrowd, Dovetail).
- Experience collaborating with, and synthesizing insights across various insights-generating functions, including analytics, competitive intelligence, and finance.
- Experience overseeing and maintaining insights databases and dashboards, incl. using data visualization tools such as Tableau, Looker.
- Strong executive presence, exceptional communication and storytelling skills; proven ability to present to and influence senior executives.
- Proven ability to extract clarity from ambiguity, drive consensus amongst competing priorities, and influence without authority across a matrixed organization.
- Bachelor's degree in Statistics, Psychology, Sociology, Public Health, Business, Marketing, Economics, or a related field; advanced degree preferred.
Responsibilities
- Design and lead qualitative and quantitative research to uncover behavioral, attitudinal, and contextual insights across key customer groups and markets.
- Proactively identify knowledge gaps, maintain a forward-looking research roadmap, and synthesize findings into scalable knowledge bases.
- Track and synthesize trends across target segments including competitor strategies, emerging disruptors, and shifting customer expectations.
- Inform product decisions by sizing opportunities, conducting concept testing, and identifying whitespace, leading pricing research to assess value perception and willingness to pay.
- Architect and operationalize GeneDx's enterprise Voice of the Customer (VoC) listening system, integrating signals from various sources into continuous feedback loops.
- Own end-to-end vendor management, including RFPs, partner selection, contracts, quality oversight, and maintaining a curated network of vetted research firms.
- Synthesize multi-source findings into compelling narratives that drive alignment and action, advising partners on research approaches and challenging assumptions.
- Lead, mentor, and grow a team of insights professionals, defining team structure and capability-building priorities.
- Set clear goals, provide regular feedback, and conduct performance evaluations for direct reports.
- Identify current and future capability needs as the CoE scales; lead recruiting, onboarding, and retention efforts.
- Create an inclusive, intellectually curious team environment where rigorous thinking is valued and team members are empowered.
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