GTM Analytics Lead
S
SpellbookLegalTech SaaS
Remote - CanadaFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 7–10+ years
- Required Skills
- SQLSalesforceSnowflakeHubSpotdbtLooker
Requirements
- 7–10+ years in analytics, growth analytics, or data roles
- Experience owning or standing up GTM / growth analytics in a high-growth SaaS environment
- Strong exposure to marketing + sales data and full-funnel analysis
- Strong SQL experience
- Strong data modeling experience
- Experience building datasets
- Experience working in modern data stacks (dbt, Snowflake, etc.)
- Comfortable working across messy, imperfect data environments
- Deep understanding of how SaaS GTM works end-to-end
- Strong intuition around channels, pipeline generation, and revenue drivers
- Ability to tie analysis directly to revenue quality, not just volume
- Ability to translate complex data into simple, actionable insights
- Comfortable working directly with execs and influencing GTM strategy
Responsibilities
- Own and refine how we measure performance across marketing, pipeline, and revenue
- Turn data into clear recommendations on where to invest, what to cut, and how to scale
- Act as a strategic partner to GTM leaders on channel strategy and performance
- Identify new acquisition channels and opportunities to drive incremental pipeline
- Deeply analyze existing channels (paid, outbound, partnerships, organic) to improve efficiency and output
- Tie marketing activity directly to sales outcomes (conversion, velocity, ACV, win rates)
- Identify friction points across the funnel and quantify impact
- Build and maintain reporting that gives teams real-time visibility into performance
- Work across the full GTM stack to ensure data is usable, connected, and actionable
- Partner with Growth and Marketing to analyze experiments and campaigns
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