- Own and refine how we measure performance across marketing, pipeline, and revenue
- Turn data into clear recommendations on where to invest, what to cut, and how to scale
- Act as a strategic partner to GTM leaders on channel strategy and performance
- Identify new acquisition channels and opportunities to drive incremental pipeline
- Deeply analyze existing channels (paid, outbound, partnerships, organic) to improve efficiency and output
- Tie marketing activity directly to sales outcomes (conversion, velocity, ACV, win rates)
- Identify friction points across the funnel and quantify impact
- Build and maintain reporting that gives teams real-time visibility into performance
- Work across the full GTM stack to ensure data is usable, connected, and actionable
- Partner with Growth and Marketing to analyze experiments and campaigns
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