Digital Marketing Manager
New
United StatesFull-TimeManager
Salary92000 - 120000 USD per year
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Job Details
- Experience
- 4+ years of experience
- Required Skills
- SalesforceSEOHubSpot
Requirements
- 4+ years of experience in B2B digital marketing
- Hands-on ownership of website, email, and paid media channels
- Experience owning website performance and conversion optimization
- Experience with CRO experimentation and landing page strategy
- Strong knowledge of marketing automation (HubSpot preferred)
- Strong knowledge of CRM systems (Salesforce required)
- Experience building and scaling lifecycle and nurture programs
- Familiarity with SEO and emerging AEO/AI-driven discovery strategies
- Analytical mindset with ability to own reporting across multiple channels
- Ability to translate data into actionable recommendations
- Experience managing external agency relationships (for paid media)
- Excellent project management skills
- Excellent communication skills
Responsibilities
- Own website performance, including conversion rates, user flows, and landing page optimization
- Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline
- Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs)
- Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages
- Build and scale lifecycle programs in HubSpot (ie. nurtures)
- Own email strategy and execution, including segmentation, personalization, and performance
- Partner with the external agency to optimize paid media performance across LinkedIn, Google, and other channels
- Own reporting across website, email, paid, and organic performance, with clear insights and recommendations
- Monitor funnel performance and identify opportunities to improve conversion and pipeline
- Run A/B tests across messaging, creative, and conversion paths to continuously improve results
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