Senior Product Marketing Manager
New
USA and Canada, EST, CSTFull-TimeSenior
Salary186368 - 223642 CAD per year
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Job Details
- Experience
- 5+ years
Requirements
- 5+ years of relevant experience (product marketing, solutions marketing, product management)
- Experience with marketing and selling to a technical audience
- A passion for open source, cloud native, and infrastructure technologies
- Proven ability to take on complex projects and efficiently drive them from start to finish
- Ability to clearly articulate the value of technical products to customers and sellers alike
- Experience leading product or feature launches autonomously as well as part of a team
- Comfort working with a variety of internal and external stakeholders in complicated processes
- Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
- Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations
- Exceptional writing and communication skills
- A high ‘say-do’ ratio in executing and delivering impact
Responsibilities
- Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
- Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
- Own and manage the launch of new products/features relevant to target buyers.
- Conduct internal and customer research to understand pain points, competition and opportunities.
- Teach go-to-market and sales teams how to gain value from our products: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
- Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.
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