App Attribution & Growth Specialist - MarTech
L
leadtechMobile Apps
SpainFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- SQLGCPBigQueryDatabricks
Requirements
- 5+ years of hands-on experience in Paid UA for mobile apps
- Deep knowledge of Search & App Campaigns (Google App Campaigns, Apple Ads)
- Deep knowledge of Social (Meta Ads, TikTok Ads)
- Deep knowledge of Programmatic (AppLovin, Unity Ads, Moloco, Liftoff, Mintegral)
- Experience with Alternative / Non-traditional (Pinterest Ads, Affiliate campaigns for apps)
- Strong experience with MMPs (ideally AppsFlyer)
- Solid understanding of SKAN & probabilistic attribution, CTA vs VTA, Incrementality & attribution trade-offs
- Comfortable debugging missing installs or events, broken postbacks, data inconsistencies
- Solid SQL skills (BigQuery / Databricks or similar)
- Experience with Google Cloud Platform: BigQuery, Cloud Functions, Firestore / Cloud Storage
- Clear understanding of A2A, W2A, A2W, W2W payment flows and ecosystem players (RevenueCat, Adapty, Stripe, Superwall)
- Experience with subscription platforms like RevenueCat / Adapty
- Experience with paywalls and experimentation (e.g., Superwall, Firebase Remote Config)
- Experience with product analytics tools like Amplitude
- Fluent English
Responsibilities
- Own and improve app attribution & tracking architecture
- Debug issues across the full funnel: Click â Install â Event â Revenue
- Ensure clean and consistent data across MMP, Ad Networks, Data Warehouse, and Product & analytics layer
- Design and validate Postbacks (S2S), Event mappings, Attribution logic & windows
- Work on Web2App (W2A) flows, capturing parameters and ensuring correct stitching into app attribution
- Configure and maintain deep linking / OneLink setups, including parameter passing and deferred deep linking
- Collaborate closely with UA, Product, and Engineering to validate SDK implementations and event triggering
- Work with subscription & monetization data, integrating platforms like RevenueCat / Adapty and handling webhook / S2S data flows
- Support UA Managers by ensuring reliable data for optimization and correct implementation of campaign signals
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