Senior Digital Marketing Measurement Analyst
L
leadtechPerformance Marketing
SpainFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- PostgreSQLPythonSQLMicrosoft Power BIGoogle AnalyticsTableauBigQueryR
Requirements
- Strong experience in Mobile Analytics / Web Analytics / Marketing Analytics / MarTech roles
- Strong hands-on experience with Facebook Pixel
- Strong hands-on experience with Google Analytics 4 (GA4)
- Strong hands-on experience with Google Tag Manager (GTM)
- Experience in MMPs like Appsfyer, Adjust, Singular
- Experience configuring tracking for advertising platforms (Google Ads, Meta, TikTok)
- Solid understanding of web attribution models and cross-channel measurement
- Advanced SQL skills for querying and transforming marketing datasets (BigQuery, PostgreSQL, etc.)
- Experience with BI tools such as Looker Studio, Tableau, or Power BI
- Strong analytical thinking with the ability to generate actionable insights from complex datasets
- Understanding of marketing KPIs: ROI, ROAS, CPA, CAC, LTV, CVR
- Ability to manage multiple projects, prioritize effectively, and meet deadlines
- Strong communication skills
- Experience with attribution tools (AppsFlyer, Adjust) or CDP/CRM integrations (Preferred)
- Experience with A/B testing platforms (Preferred)
- Python or R for data automation and forecasting (Preferred)
- Google Analytics or Google Ads certifications (Preferred)
Responsibilities
- Lead advanced analysis of web marketing campaigns across regions, channels, and traffic sources, delivering clear insights on performance metrics such as CTR, CPC, CPA, CVR, ROAS, and LTV
- Develop and maintain a scalable web measurement framework, ensuring accurate tracking and attribution
- Configure and validate conversion tracking for advertising platforms (Google Ads, Meta, TikTok, etc.)
- Analyze multi-channel user journeys and apply attribution models (First Click, Last Click, Time Decay, Data-Driven)
- Identify growth opportunities by uncovering non-obvious correlations between marketing metrics, behavioral data, and regional performance
- Collaborate closely with Marketing to influence media budget allocation and campaign strategy
- Design and execute A/B tests to improve conversion rates and marketing efficiency
- Ensure data accuracy, consistency, and integrity across all marketing tools and reporting systems
- Evaluating web performance by campaigns, regions, countries, devices, and traffic sources
- Setting up and maintaining tracking plans, events, goals, and funnels
- Managing tags, triggers, and variables in GTM (client-side and server-side when required)
- Supporting technical integrations between websites and advertising platforms (pixels, server-side events, conversion APIs)
- Conducting behavioral analysis (user flows, drop-off points, micro-conversions)
- Analyzing the impact of creatives, landing pages, and traffic quality on conversion performance
- Supporting Marketing in campaign planning with data-driven recommendations
- Automating reporting processes and improving MarTech stack efficiency
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