AI Marketing Specialist (SEO Specialist)
New
D
DarkroomMarketing
Remote (EST preferred), ESTFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2–4 years
- Required Skills
- HTMLCSSJavascriptGoogle AnalyticsSEOSEMrushAhrefs
Requirements
- 2–4 years of experience managing SEO strategies for e-commerce, consumer, or digital-first brands.
- Proven track record in driving organic traffic growth, keyword ranking improvements, and ROI-focused SEO campaigns.
- Familiarity with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or Moz.
- Deep understanding of on-page SEO, link-building, technical SEO, and structured data best practices.
- Strong analytical skills and the ability to translate data into actionable insights and client-ready reports.
- Excellent verbal and written English communication skills, with the ability to present complex ideas clearly.
- Adaptability to stay ahead of ever-changing search engine algorithms and emerging AI search platforms.
Responsibilities
- Develop and implement comprehensive SEO strategies aligned with client business objectives across e-commerce, DTC, and consumer brands.
- Conduct keyword research, site audits, and competitor analyses to identify growth opportunities in both traditional and AI-powered search environments.
- Continuously analyze and report on SEO performance metrics, providing actionable insights and clear recommendations to clients and internal stakeholders.
- Optimize client content and digital properties for visibility within LLM-powered search engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude).
- Develop and execute strategies to increase how often and how favorably client brands are referenced in AI-generated answers and recommendations.
- Optimize website content, meta tags, structured data, and internal linking structures to improve visibility in both traditional and AI search.
- Perform technical audits to identify crawl issues, indexation bottlenecks, site performance concerns, and schema markup opportunities.
- Collaborate with content teams to build strategies that serve dual purposes: ranking in traditional search AND being surfaced by AI systems.
- Build and maintain effective link-building campaigns to enhance domain authority and AI discoverability.
- Partner with cross-functional teams (Content, Creative, Paid Media, Marketplaces, Retention) to deliver integrated marketing campaigns.
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